The extensive application of labels and the continuous development of label varieties naturally promote the development of label printing technology. Label printing covers the flat, convex, concave, mesh and other printing methods. In recent years, the development trend of global labels can be seen, flexo printing, narrow web printing, digital printing in Europe and the United States has become a new bright spot of label printing, but also the development trend of label printing.

Labels are mainly used in daily chemicals, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics products and industries. Among them, the daily chemical, food, medical products, especially the demand for labels.

According to the prospective industry research institute label printing industry research group data show that in 2010 China's label printing output value is 19 billion yuan, 2 billion 500 million square meters, an increase of 20%; 2011 label printing output value of 23 billion yuan, the yield reached 3 billion square meters, an increase of 20%. China's label printing industry with the development of market economy, especially the rapid development of cosmetic, food, detergent, medicine, cosmetics, home appliances and small appliances, supermarkets, logistics and other industries and achieved rapid growth, after several years of development, the label printing industry chain has been formed.

At present, the global label printing according to the different printing methods can be divided into the flexographic printing mainly in North America, with embossed and flexo printing in each half of the European region, mainly in the Asia Pacific region Tuyin these three camps.

North America to flexo printing technology as the leading representative of the typical adhesive label. The main equipment is small and medium-sized unit type printing unit, mainly to the ink, the volume to volume printing, round pressure die cutting, with high production efficiency, advanced technology and environmental protection requirements.

The European market accounted for half of the letterpress and flexo printing, flexographic printing applications similar to the United States, all of the use of UV ink letterpress printing equipment, the majority of the stacked or satellite type, material processing way also roll to roll printing.

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